An Adventure Site for a Badass Product
Are you an adventure-loving outdoorsmen/lady? Do you have an ATV, UTV, snowmobile, PWC, and/or similar vehicle? Do you own or have access to a pick-up truck? Then TRUCKBOSS is the truck deck you need to get your toys to your destination!
Me and my team worked with Truckboss to create a new site that sold adventure and all the cool activities that Truckboss Decks helps its customers get to doing. The old site was convoluted and not responsive, so we made sure the new site had powerful CTAs (calls-to-action) and bold imagery to lead the user through the website. We developed a site that highlighted Truckboss's products and accessories, as well as emphasized the great deals and Sales Bundles available.
CMS Platform: WordPress
Marketing: Primal Tribe
Development: Infinity Reef
The Truckboss site features an epic video banner, a custom accordion module that expanded to showcase activities, a custom-coded deal-finder form, installation how-to videos, a blog, FAQS sections, social media feeds, unique product pages, and galleries galore.
Such a large site with diverse users required a good starting plan. We began by creating a sitemap and building out a wireframe. After client sign-off, we then started gathering content and planning a design. Since the original website was not on brand with any other collateral, we worked to develop a visual language that could speak to some of the more successful existing material, but also set a standard and tone for future brand pieces.